Selecting Art: Sailing in Couture Stilettos

Tweet My most recent project with Gallery Direct was selecting art with a couple in Austin, Texas that just moved from the East Coast. Two very different personalities presented themselves, which is always a fun design challenge. Nicola, a fashionista … Read More

My most recent project with Gallery Direct was selecting art with a couple in Austin, Texas that just moved from the East Coast. Two very different personalities presented themselves, which is always a fun design challenge. Nicola, a fashionista who has an extreme passion for abstract art and design. Her husband Christian, has an intense passion for sailing, the ocean, and very traditional. Their common denominator was entertaining their friends at their known dinner parties. Their Austin home had one of the best modern dining room layouts, providing his and her walls to showcase their personalities in their favorite room. Like everyone, they had a budget so we started at Gallery Direct. Nicola was shocked at the options, but extremely puzzled how to make this important space both theirs. She wasn’t real thrilled to be searching for an abstract ship to compromise. It was important for her to have something colorful and abstract of her own. To ease the overwhelming search for her we took three easy steps to get started, here they are:
  1. Check out the Brand New First Additions
  2. Use the search engine with key words that express an emotion you might want to feel in that room.
  3. Gallery Direct has the best Subjects section online. That is where we found what we were looking for. (Abstract for Nicoloa and Coastal and Tropical for Christian)
We choose the Brisbane by Brett Pfister with an aluminum finish for Christians wall and a series of four abstract pieces by Jamie Packard on gallery wrapped canvas for Nicola. Two Quick Tips:
  1. To help finalize your decision for your art selection, choose three, print them at home or your office, tape them on the selected wall(s). Leave them up for at least a day. By the end of that day you will know which one you want.
  2. When deciding on a size, use blue tape to safely show you the impact of the size on your wall.  Don’t be shy to go big!
Nicola and Christian were extremely excited to have their guests over. They now have amazing conversation pieces with the balance of vibrant energy and the calming sea showcasing both personalities they desired. Until the next project… Give the gift of art to your temple. Make it the colorful palace you look forward to coming home to. Sarah

Hello Cool Design: Meet Hot Art

Tweet Greetings! As you may recall, I wrote about my office a month ago – October 31 – I’m sure you all remember my bragging about how great it is?! Well, today I have an update – featuring new pics … Read More

[gallery columns="5" orderby="title"] Greetings! As you may recall, I wrote about my office a month ago – October 31 – I’m sure you all remember my bragging about how great it is?! Well, today I have an update – featuring new pics of course. And the lamps?  Both from one of our partners – HomeGoods. (If you didn’t already know, HomeGoods has a fabulous lighting selection.) Notice I’ve moved Pug across from my desk – see him towering over the white Barcelona chairs? Awesome! I've got another new piece – Adagio II by Sia Aria, which is nicely offset by its monochromatic surroundings. And check out my “Grunge Girl” from the Condé Nast Collection – so compelling – and available to the trade starting January 2013! Well, apparently my new digs have inspired those around me to spruce up their own. In fact, our CEO Joseph Garcia (who already has an amazing office) and I are somehow determined to outdo each other (albeit in a friendly fashion). But first – some context: With more than 30 years in the consumer business, Joe has identified the following buying patterns:
  • Competitive
  • Aspirational
  • Humanistic
  • Spontaneous
  • Methodical
Indeed our marketing analysis supports these consumer trends. Further, our own buying patterns are reflected in our offices. I’ve already shown you mine. Now contrast it with Joe’s: The furnishings are almost exclusively Four Hands Home – another one of our partners – and right down the street. Very masculine, don’t you think?! I love the lamps (one from HomeGoods naturally) and the over-sized brown lacquer tray from Jonathan Adler, both of which I selected! And how about that helmet from Indy 500? Sweet! Now take a look at Joe’s art. We recently launched an internal competition – a group of us competing on who can create the best collection. Joe is working on “Cool Art for Cool Guys” and clearly has a head start in his office. Lake City I by Roman Solar is spot-on as wall art. Another great mural directly across – Tatara's Negroni – is a street scene that works well with the windows cut out of it.  The Palm piece on acrylic is by Sony Warsono from Getty Images. It reminds me of South Beach at night – one of Joe's favorite haunts! Following the theme are Brett Pfister's framed Drifting on Water's Wings and the two Formula 1 images on aluminum– very cool, very masculine, and very Joe – do you think he might win the contest?! With a wardrobe that is almost exclusively Zegna – combined with Ferragamo and Gucci shoes (not to mention what he drives and where he lives), Joe is pure competitive. I – on the other hand – am aspirational. (I love my Trina and Tory but wouldn’t know where to begin buying what Joe has. And then couldn’t bring myself to do it!) So how does an aspirational compete with a competitive? That’s just it, we don’t. So, in concession – not defeat, I’m waving the white flag (which matches my office BTW)!    

New Artist: Brett Pfister

Tweet Gallery Direct is excited to welcome another new artist to our family, Brett Pfister. Brett is the Print operator for The Canyon Gallery and owner of Mind’s Eye Productions. His background and degree is in Graphic Design, this knowledge shows … Read More

Gallery Direct is excited to welcome another new artist to our family, Brett Pfister. Brett is the Print operator for The Canyon Gallery and owner of Mind's Eye Productions. His background and degree is in Graphic Design, this knowledge shows in his photo treatment and technique in his digital art. Besides being a professional Graphic Designer and Artist, Brett also does Photography, Video Production and Web Design. This is one of my favorite new images by him, Veiled Eden. The female figure and soaring birds really draw you into this image wondering what could be going on in this "garden of Eden". The texture and lightness peaking through the trees really make it interesting as well. This new image, Intrepid Home, is being printed on aluminum to be hung in our office gallery right next to our CEO's office door. Brett has a couple really fascinating images using barren trees, including Stretching, Nostrum Locus, The Ends of the Earth, and Cynon Valley. This image, Break, is also going up in our office gallery. The color, technique and texture he uses in this image really give meaning to it's title. It's a beautiful piece. Come check out the rest of Brett's images on Gallery Direct!