Hello Cool Design: Meet Hot Art

Tweet Greetings! As you may recall, I wrote about my office a month ago – October 31 – I’m sure you all remember my bragging about how great it is?! Well, today I have an update – featuring new pics … Read More

[gallery columns="5" orderby="title"] Greetings! As you may recall, I wrote about my office a month ago – October 31 – I’m sure you all remember my bragging about how great it is?! Well, today I have an update – featuring new pics of course. And the lamps?  Both from one of our partners – HomeGoods. (If you didn’t already know, HomeGoods has a fabulous lighting selection.) Notice I’ve moved Pug across from my desk – see him towering over the white Barcelona chairs? Awesome! I've got another new piece – Adagio II by Sia Aria, which is nicely offset by its monochromatic surroundings. And check out my “Grunge Girl” from the Condé Nast Collection – so compelling – and available to the trade starting January 2013! Well, apparently my new digs have inspired those around me to spruce up their own. In fact, our CEO Joseph Garcia (who already has an amazing office) and I are somehow determined to outdo each other (albeit in a friendly fashion). But first – some context: With more than 30 years in the consumer business, Joe has identified the following buying patterns:
  • Competitive
  • Aspirational
  • Humanistic
  • Spontaneous
  • Methodical
Indeed our marketing analysis supports these consumer trends. Further, our own buying patterns are reflected in our offices. I’ve already shown you mine. Now contrast it with Joe’s: The furnishings are almost exclusively Four Hands Home – another one of our partners – and right down the street. Very masculine, don’t you think?! I love the lamps (one from HomeGoods naturally) and the over-sized brown lacquer tray from Jonathan Adler, both of which I selected! And how about that helmet from Indy 500? Sweet! Now take a look at Joe’s art. We recently launched an internal competition – a group of us competing on who can create the best collection. Joe is working on “Cool Art for Cool Guys” and clearly has a head start in his office. Lake City I by Roman Solar is spot-on as wall art. Another great mural directly across – Tatara's Negroni – is a street scene that works well with the windows cut out of it.  The Palm piece on acrylic is by Sony Warsono from Getty Images. It reminds me of South Beach at night – one of Joe's favorite haunts! Following the theme are Brett Pfister's framed Drifting on Water's Wings and the two Formula 1 images on aluminum– very cool, very masculine, and very Joe – do you think he might win the contest?! With a wardrobe that is almost exclusively Zegna – combined with Ferragamo and Gucci shoes (not to mention what he drives and where he lives), Joe is pure competitive. I – on the other hand – am aspirational. (I love my Trina and Tory but wouldn’t know where to begin buying what Joe has. And then couldn’t bring myself to do it!) So how does an aspirational compete with a competitive? That’s just it, we don’t. So, in concession – not defeat, I’m waving the white flag (which matches my office BTW)!    
At New Era Portfolio we know why we do what we do... day in and day out.  Yes, we love coming to work everyday and walking the art gallery halls and working with beautiful paintings with amazing team members, but work is still work.  The "why" behind everything we do shines through when we see people's lives enhanced by our hard work. For this we thank all of you! Last week we found out that we made the Inc. Magazine's 500|5000 list for fastest growing private companies. Inc. Magazine ranked New Era Portfolio , the largest limited-edition fine art publisher, number 3,651 on its fifth annual Inc. 500|5000. The exclusive ranking of the nation’s fastest-growing private companies represents the most comprehensive look at the most important segment of the economy – America’s independent entrepreneurs. “We’re excited to be a part of an exclusive club of companies nationally that are truly driving our economy,” explains Joseph Garcia, CEO and President, New Era Portfolio. “We’re leveling the field for designers to enjoy the same quality, selection, service and pricing, regardless of project size. And, as you can tell, we’ve been successful.” To celebrate, we will be giving away free art tonight during our monthly Twitter Party tonight at 9pm CST. RSVP Now! http://bit.ly/oVVStV  We are also offering 50% most of our pieces on our website: http://www.gallerydirect.com Thanks again for helping us make the list!!!        
FOR IMMEDIATE RELEASE Austin-located fine art and specialty manufacturer of image-based products shown on the “Johnson Family” episode, which airs SUNDAY, OCTOBER 10th  (8:00-9:00p.m., ET) on the ABC Television Network, continuing its commitment as one of the show’s benefactors through the entirety of Season 8 AUSTIN, Texas, October 7th, 2010— Gallery Direct (http://www.gallerydirect.com/) announces its third week of participation in ABC’s Emmy award winning, philanthropic reality program “Extreme Makeover: Home Edition.” Gallery Direct CEO Joseph Garcia had this to say, “After we looked at the sneak peek and saw this week’s deserving family was from our home state of Texas, we were beside ourselves with joy.  Once we got to know a little more about the Johnson’s and their contribution to strengthening marriages and home life, we were honored to play a small role in the extreme renovation of their home.” To match the sound of joy and laughter in the Houston, Texas home of Eric and Elaine Johnson and their five daughters, this episode of "Extreme Makeover: Home Edition" will be filled with tears of joy. Along with help from some top comedians, including Cedric the Entertainer, Tommy Davidson, Ralphie May, Paul Rodriguez and fashion model Brooklyn Decker, the design team guarantee that the audience will be laughing instead of crying throughout this episode of "Extreme Makeover: Home Edition," SUNDAY, OCTOBER 10 (8:00-9:00 p.m., ET) on ABC. Eric and Elaine Johnson—along with their five flamboyant and fashion-loving daughters who range in age from 5 to 14 years—were just having a fun time at a local Houston comedy club. Then design team leader Ty Pennington came out, inviting the unsuspecting family to join him onstage, and told them that they would be the latest recipients of a home makeover. Later on, the excitement continued to build as the red carpet was rolled out and all of the volunteers, builders and celebrity volunteers came to the Johnson family home for a comedy roast. The Johnsons had planned to transform their run-down house, but the one-two punch of 2008's Hurricane Ike and the economic downturn put that dream on hold. Both Eric and Elaine have dedicated their lives to rescuing family life and marriage. As Eric observed the African American community being overpowered by a seeming epidemic of family disintegration, he became passionate about African American fathers stepping up to play a larger role in their children's lives. The Johnsons began a marriage and family counseling non-profit called Optimum Lifestyle, with the goal of strengthening marriages in fun, creative ways. Their couples' seminars have possibly saved 1500 marriages and kept countless kids from growing up in single-parent homes. Eric and Elaine continued their mission while living in their dangerously dilapidated house. Now the "EM: HE" design team can help make their home safe and sound—and most importantly—match the delight and happiness that lives within it. Team leader Ty Pennington and designers Michael Moloney, Ed Sanders and Paige Hemmis specified an impressive collection of artwork for the Houston episode. Gallery Direct’s ability to create art on any surface came in handy as the designers specified an array of different substrates to beautify the Johnson’s new home.  Gallery Direct’s top man Joseph Garcia only had this to add, “Americans and Texans alike must watch this week’s show!”    About Gallery Direct Gallery Direct, a division of New Era Portfolio, a privately held company, is the global leader in providing fine art solutions. The company publishes, manufactures, and markets limited edition artwork and custom image-based products. Its expertise in managing artists, portfolios and forecasting style trends allows the company to deliver current, vital artwork to corporate and hospitality design arenas, a prestigious collection of retail clients, and directly to the consumer. Its technological command not only delivers fine custom artwork quickly, but also creates web-based solutions for blue chip retailers. Gallery Direct is proud to be creating fine American-made artwork for 10 years. For more information, please visit http://www.gallerydirect.com/. About “Extreme Makeover: Home Edition” The Emmy award winning reality program “Extreme Makeover: Home Edition,” now in its eighth season, is produced by Endemol USA, a division of Endemol Holding. It’s executive-produced Brady Connell and George Verschoor. David Goldberg is Chairman, Endemol North America. The show airs Sundays from 8:00-9:00 p.m., ET on ABC.