Inside Gallery Direct: The Sanctuary

Tweet In the heart of Gallery Direct’s production warehouse is a small room with no windows, but it is the only space with pure, natural light. An entire wall is flooded with full spectrum daylight lamps for our team of … Read More

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In the heart of Gallery Direct's production warehouse is a small room with no windows, but it is the only space with pure, natural light. An entire wall is flooded with full spectrum daylight lamps for our team of imaging specialists to properly match the prints we manufacture to the original art. These specialists lovingly refer to this space as "The Sanctuary". Passing through the Sanctuary doors, the noise of printers and framers and the bustling production floor fades away. Once beyond those doors, an unspoken vow of silence is taken as the specialists sit down at their stations to worship at the altar of art. The images lined up along the sacred Sanctuary wall change almost daily. Besides color correcting every piece of art that is scanned into our database, our team of specialists also tweak and enhance each image to the Art Director's and artists' specifications. Ultimately, it is the job of the specialists to insure that every print looks like the real deal. They are Gallery Direct's first line of defense in quality control. Once the art is approved for printing, they become available on our site for orders. This week's Sanctuary image includes the works of Justin Garcia and Sylvia Angeli.┬áTo keep up to date with artwork being processed in The Sanctuary, visit our Facebook page weekly.  

Screencast: Color Correcting

Tweet My main job duties have me focusing on color correcting all of our digital image files from scans of original artwork. I thought I’d give you a short screencast showing you what is involved when color correcting in the … Read More

My main job duties have me focusing on color correcting all of our digital image files from scans of original artwork. I thought I'd give you a short screencast showing you what is involved when color correcting in the Imaging Department. Using Adobe Photoshop I am able to "fix" overall or select areas of the image that the scan did not capture perfectly. It's important to us here at Gallery Direct that we offer our art-loving customers limited edition prints that pretty much look exactly like the original artwork. In the above photo you will see the original series of artwork (larger paintings) with my paper printed proofs next to them.

In this screencast you will see we work in adjustment layers. When I first start on an image I will make some basic overall adjustments by sharpening, bringing in the black & white levels, adjusting overall color casts in selective colors, adjusting the hue and saturation and finally adjusting the brightness and contrast. Since our monitors are specially color calibrated, what I see on my screen should be exactly what prints out. So I want the colors on my screen to match the colors from the original artwork up on the wall in front of me. Right away I saw that there were some specific areas on the image which needed some tweaking. The green/yellowish background behind the flowers needed to be adjusted. Also several of the stripes needed to be color tweaked or toned down.

Once I made those layer changes, I print out some paper proofs to see how they look in comparison to the originals.

Do anymore areas need a little more tweaking? Take a look closer...

It's not perfect yet, back to working on the adjustment layers until it's just right!