Recent Blog Posts

At New Era Portfolio we know why we do what we do... day in and day out.  Yes, we love coming to work everyday and walking the art gallery halls and working with beautiful paintings with amazing team members, but work is still work.  The "why" behind everything we do shines through when we see people's lives enhanced by our hard work. For this we thank all of you! Last week we found out that we made the Inc. Magazine's 500|5000 list for fastest growing private companies. Inc. Magazine ranked New Era Portfolio , the largest limited-edition fine art publisher, number 3,651 on its fifth annual Inc. 500|5000. The exclusive ranking of the nation’s fastest-growing private companies represents the most comprehensive look at the most important segment of the economy – America’s independent entrepreneurs. “We’re excited to be a part of an exclusive club of companies nationally that are truly driving our economy,” explains Joseph Garcia, CEO and President, New Era Portfolio. “We’re leveling the field for designers to enjoy the same quality, selection, service and pricing, regardless of project size. And, as you can tell, we’ve been successful.” To celebrate, we will be giving away free art tonight during our monthly Twitter Party tonight at 9pm CST. RSVP Now! http://bit.ly/oVVStV  We are also offering 50% most of our pieces on our website: http://www.gallerydirect.com Thanks again for helping us make the list!!!        

The Prepress Department at Gallery Direct

Tweet How do we reproduce artwork? It’s a marriage of sorts: a multimillion dollar investment in the latest printing and imaging technologies and a team of dedicated professionals. Our artists, graphic designers, fine art printmakers and artisan framers, work together … Read More

How do we reproduce artwork? It’s a marriage of sorts: a multimillion dollar investment in the latest printing and imaging technologies and a team of dedicated professionals. Our artists, graphic designers, fine art printmakers and artisan framers, work together in a modern rendition of an assembly line. Humans and technology aligned to create the images that will ultimately hang on your wall. We look at our Prepress Department as the epicenter of this endeavor.  They handle the original artwork, preparing it to be released as a limited edition. Prepress also digitally curates our royalty-free and acquired image banks and optimizes each photo uploaded to be turned into artwork.  It’s a tall order, but they make it look effortless!

Fine Art on Birchwood- New Product Launch

Tweet When we started our trials, making “fine art on birchwood,” we just couldn’t believe how indistinguishable the artwork’s look was from that of an original. For this reason, of the rigid substrates Gallery Direct offers [aluminum, mirror, acrylic], birchwood is … Read More

When we started our trials, making “fine art on birchwood,” we just couldn’t believe how indistinguishable the artwork’s look was from that of an original. For this reason, of the rigid substrates Gallery Direct offers [aluminum, mirror, acrylic], birchwood is our new favorite. Recently, an interior designer-client asked me to describe the look and specifications of fine art on birchwood. I visited our production floor to inquire and was surprised to find out the material is the same birchwood sheet, bought at a Home Depot. I love that simplicity. In fact, all of our trial runs were created with birchwood sheets, purchased at the Home Depot down the street. We created a video to show off this new medium. We think it turned out great. We're very happy with the work Candice is producing in the little studio we carved out for her at the back of our facility.

Fine Art on Acrylic- Lost in Translation

Tweet A lot of folks visit our site through the google keyword search term “Art on Acrylic.” Despite the search, we don’t see as many orders as we’d like. It might be that people are just curious about this new, … Read More

A lot of folks visit our site through the google keyword search term “Art on Acrylic.” Despite the search, we don’t see as many orders as we’d like. It might be that people are just curious about this new, more modern way to display images. It also might be that the soignée-ness of this product is lost in translation, when it’s rendered on our website. We are now working with a company to help us translate awesome art to awesome website presentation. This is in the early phases. We'll keep you posted. In case you’re wondering, here’s our benchmark, Rolex. Recently, we created a small video production studio and began to make short, product vignettes, and in the coming months look for more videos of who we are and how we make some of the most compelling art on any surface.
We are loving these reviews.  We've recently launched this ratings and reviews function, and here’s one that we’d like to call out. Overall Rating: 5 stars Quality: 5 stars Value: 5 stars Ease of Installation: 5 stars True to Color: 5 stars Would you recommend this to a friend?: Absolutely Review Title: I couldn't be happier
I bought Van Gogh's 'Starry Night' on the aluminum background. My house is decorated in a contemporary style, but I've always loved this painting. So, I chose the aluminum background because it was clean lined and stylish, but does in no way insult the painting itself. It actually is a very nice clash between two styles that works very well. It's absolutely gorgeous. I have and would recommend this style and company to anyone. The quality is great.
We enjoyed reading this one: an art lover using Gallery Direct to its full potential. She created something unique, taking an old master, perhaps Van Gogh’s most famous, which we have impeccably curated and optimized, and she customized it on aluminum to suit the needs of her home’s interior. There are features only Gallery Direct offers to art lovers.  In business terms, you’d call these “key differentiators” or the value you offer your customers based on how you differ from your competitors. Most of the images we sell are exclusive to Gallery Direct, this is the artwork we sell as limited editions. An artist signs a limited edition agreement [with us] and receives a royalty each time we sell one of their images.  In contrast, Van Gogh’s work “Starry Night” is part of the public domain; therefore represents an image that many sources around the world and online sell.  But if you want this recreated on aluminum, birchwood, mirror, or acrylic, in addition to traditional framed paper and stretched canvas, we’re the guys to call on. We’re also the guys that won’t break your bank for this level of customization. Our mantra from day one is: “Fine Art For Everyone.” This message is plastered all over our facility and we smile big when we read the end of this review, “I have and will recommend this style and company to anyone. The quality is great.” Thank you! We couldn’t help but notice a new competitor tweaked our mantra to be theirs: “It’s Art For Everyone.” Thanks for the compliment. In eleven years, we’ve had our exclusive images knocked off, we’ve had our messaging/branding copied, and we’ve learned to take it with a grain of salt.  In the case of this new competitor, after looking around the site for a while, we couldn’t help but notice their “key differentiator” is exorbitant cost.  Might want to re-think that slogan guys. Watch our Fine Art on Aluminum Video
Last month, the folks at “Extreme Makeover: Home Edition” asked us to donate artwork to the MLB Fan Cave.  We really enjoy the relationship we have with “EM: HE” and their designers.  So when the design team, headed by Paul DiMeo, asked Gallery Direct to donate artwork to this first of its kind dream lair, where one lucky fan gets locked in a lush baseball fantasy world to watch every one of the 2430 Major League regular season games. We said, “YES!” Since “Extreme Makeover: Home Edition” is involved, you know the project can only be over-the-top because Everything “EMHE” does is over-the-top! The designers selected one giant mural for us to create and twenty-two other images. We’ve really enjoyed seeing the whole thing develop. You should take a look. We get asked a lot, “That partnership you have with ‘Extreme Makeover: Home Edition’ must really pay off?” We have to say, “That’s not why we did it. We love the show. We love the lives and communities the show assists. End of story.”  Of course, nobody’s buying it; they think it’s part of some corporate “cause marketing” campaign. Whatever!  “EM: HE” found us randomly, doing a search online. No PR firm was hired to make the alliance. But make no mistake, when we see our artwork hanging each week in the “walk-through,” it makes us feel pretty awesome. What goes around comes around. So, we were honored to be asked to beautify the walls of the MLB Fan Cave.  And if you’re asking, “Is it going to pay off?” We’ll reply, “Who cares? It’s just super cool!” [above: Paul DiMeo personally hanging new work by M. Drake: Frank Sees]

High Praise from a High Point Insider

Tweet Each morning we login to the ratings and review workbench to examine the newest customer reviews of our artwork. This one caught our attention. Overall Rating: 5 stars Quality: 5 stars Value: 5 stars Ease of Installation: 5 stars … Read More

Each morning we login to the ratings and review workbench to examine the newest customer reviews of our artwork. This one caught our attention. Overall Rating: 5 stars Quality: 5 stars Value: 5 stars Ease of Installation: 5 stars True to Color: 5 stars Would you recommend this to a friend?: Absolutely Review Title: Products from Gallery Direct look like original works of art
I purchased Mountain High II by Sylvia Angeli to go with Mountain High I, which I purchased earlier. I used them in a showroom at High Point Furniture Market. They looked fantastic and many of their customers asked where the artwork came from. They thought they were original oil paintings.
The High Point Market [formerly called the International Home Furnishings Market] in North Carolina is one of the oldest and largest trade shows of its kind. The “market” as it’s called in the trade brings together suppliers and buyers of anything you can think of that might be found in a furniture store: couches, tables, bedding, rugs, lamps, etc. You can even purchase art, too. This show is not open to the public, only qualified buyers and sellers may attend.   The show itself is millions of square feet, encompassing several downtown blocks of High Point, North Carolina. Fascinating. So when we read a review from a woman, who purchased art from Gallery Direct, not to re-sell, but to dress up a showroom we are very flattered [we’re assuming she is an interior designer]. Moreover, when she ends the review stating customers, “buyers,” mistook our limited editions as original artwork, we consider that high praise indeed.  I’ve known some buyers in the past, and they are paid to be discerning, looking for the items, which will bring value to their clientele.  Their job is to recognize craftsmanship, aesthetic value, and quality. Thank you. You’ve made this American fine art company’s day. Hope you had a good market!

What the heck is marouflage anyway?

Tweet 3000 years ago, during the Iron Age, an artist thought it would be safer to paint a grand work on canvas and adhere it to a wall after its completion.  The technique is called “marouflage.” Artist #1: “The King … Read More

3000 years ago, during the Iron Age, an artist thought it would be safer to paint a grand work on canvas and adhere it to a wall after its completion.  The technique is called “marouflage.” Artist #1: “The King gave me carte blanche to paint a mural in his new dining hall, whatever I want!” Artist #2: “Carte blanche from the King is a one way ticket to digging your own grave, should he not approve of your grand opus.” Artist #1: “Good point! What if I produced a work in the studio first, presented it to him for approval, and then affixed it to the wall?” Artist #2: “Sounds like you just saved your neck and should keep the King’s favor.” This is how we imagine marouflage was invented and we think, 3000 years later, it’s time to adorn your castle with it. BUT examining the history of marouflage, the techniques to adhere the canvas were sometimes quite toxic.  We’ve remedied this. Coming very soon, you will have the ability to order our entire collection as a mural, [we’d like to use the word marouflage, but think it might be too freaky for folks].  The results from the pre-release trials are amazing, like this new image [above]  from our artist Sara Abbott, now hanging in the communications center.  Aside from the awesomeness of our entire line available on mural, the product will be green.  Our eco-friendly latex inks and PVC-free wall covering will meet the GREENGUARD indoor air quality certification requirements, and it’s easy to install and removes without damaging your walls. Nice. We’ll let you know when the new mural [or marouflage] capability hits the market.

Messages from the past-WPA Poster Collection 1936-1943

Tweet Gallery Direct recently acquired the By the People, For the People: Posters from the Works Progress Administration Poster Collection [WPA], 1936-1943.  The artwork produced from this era was the most ambitious U.S. Government sponsored artistic program to date, born … Read More

Gallery Direct recently acquired the By the People, For the People: Posters from the Works Progress Administration Poster Collection [WPA], 1936-1943.  The artwork produced from this era was the most ambitious U.S. Government sponsored artistic program to date, born of FDR’s New Deal, which was our government’s attempt to overcome the factors of the Great Depression. New Deal programs championed reform through a stronger centralized government and [unemployment] relief through sponsored public works. The sanctioned Federal Art Program [FAP], the administrative channel for the creative endeavor of the WPA, employed over 5000 artists over several poster divisions.  The subject matter during this period ranged from the hyper-local and regional such as art exhibitions, theatrical and musical performances, travel, tourism and community activities; paralleled with the national: wartime propaganda, health, safety and educational programs.  Aside from the rich image history, the collection remains one of the finest snapshots of popular marketing typography from the period.  Having said that, it’s not like our Library of Congress [Americana / WPA] collection arrived picture perfect. Cleaning up the files has been a labor intensive endeavor. Pictured above [on the left] is the file as we acquired it. Notice the stains, cracks and creases. The image on the right is the polished [300 dpi] version, which is now ready to be reproduced as wall art.  The irony is not lost on us: the WPA is still employing our graphic artists decades after it ceased to be. Thank you, FDR! NOTE: These images are a historical account, representing the prevailing sentiments and principles of time.  Some viewers may be offended by the expressions and depictions, but then again some of the images are hilarious, too.

The Best Holiday Decorations Ever

Tweet Maybe you hate them or love them; one thing is certain, the holidays are upon us. This means you might be involved in some entertaining very soon.  Like kicking off your shoes at airport security only to find you … Read More

Maybe you hate them or love them; one thing is certain, the holidays are upon us. This means you might be involved in some entertaining very soon.  Like kicking off your shoes at airport security only to find you have a hole in your sock, you might not want to be caught off guard this year.  So here’s your reminder: if folks are coming over, you might consider doing the best holiday decorating ever- Get Your Walls Some New Artwork! While our business-to-business channel New Era HD slows to a screeching halt during the holidays, Gallery Direct gets a huge spike.  Why?  Major construction and building projects are either finished up by the holidays or take a pause, as budgets await renewal (in Q1) and immigrant workforces return home to visit family.       On the consumer-side (that’s us) people start to freak when they know they’re about to have company over.  They don’t want guests staring at the decor like a nasty hole in their sock.  But who has the time or the money for a major home renovation project?  New artwork is the answer for many people.  It’s the holiday season that led Gallery Direct to first strive for the 48 hour turnaround time we ship most orders.  This is quite a feat when you are making every order custom and on-the-fly, but we worked hard to make this a reality.  The best part about redecorating with artwork at the holidays—whether you’re eating latkes or fruitcake—is you don’t have to box anything up or store it away in the attic.  Our decorations are meant to be enjoyed year long. Nice.