Recent Blog Posts

The Canvas Gallery Wrap Explained

Tweet The canvas gallery wraps most literal description is: a piece of canvas that is stretched over stretcher bars (you can think of this as an internal frame).  Here at Gallery Direct we’ve perfected this system (since it’s one of … Read More

The canvas gallery wraps most literal description is: a piece of canvas that is stretched over stretcher bars (you can think of this as an internal frame).  Here at Gallery Direct we’ve perfected this system (since it’s one of our most popular items we get LOTS of practice!).  Once we’ve printed the image you’ve chosen for your canvas gallery wrap it is cut down and taken to our framing area.  Here is where the flat piece of canvas transforms into artwork that comes to your door step ready to hang. The canvas is printed with 2" of cloned borders around the image for stretching/wrapping around the 1.75" stretcher bars.  Our production team carefully stretches the canvas so it’s even and straight on the stretcher bars while neatly stapling the canvas to stay in place.  From this point hanging wire or D rings are added to the back of the piece -- Tada!  A finished piece of artwork!  Check out the video to see how a gallery wrap is created. Although the system of creating canvas gallery wraps is generally pretty simple, you may be asking "what is the deal with cloned borders?".  This process is a great way to make the illusion that the piece continues around the stretcher bars without losing any of the image to sides.  To create the cloned borders for each image we take the 2 inches closest to edge of the image you've chosen and clone (you can also think of this as mirroring) them to create the borders that will wrap around the the stretcher bars.  The pictures below show what the cloned borders look like.  As you can tell generally images with peoples faces close to the edge of the image don't work well for the cloned border process.  In those cases we'd suggest using a white or black border, so there isn't a third eye or double forehead situation. [caption id="attachment_731" align="alignright" width="192" caption="Sample of cloned borders - Arrow indicates the start of the cloned borders"][/caption] [caption id="attachment_724" align="alignleft" width="249" caption="Cloned borders gone bad - Notice the double forehead & eyes"]Cloned borders gone bad - Notice the double forehead & eyes[/caption]               The canvas gallery wrap is a great way to display artwork for any space! Cheers! Brooke
We were excited to hear that Burt Watts decided to open the doors of their local facilities to the public and Gallery Direct. Part of the Austin Office Building tour, Burt Watts walked us through their headquarters right in the heart of downtown Austin. As a leader in green and sustainable designs, most of the structure was built from recycled materials and designed to be energy efficient in every way, from using mostly natural light to the carpeting made from recycled tires. All of the artwork printed for Burt Watts downtown building was printed by Gallery Direct and is showcased throughout the tour. Watch the video to learn more about the Burt Watts Austin Office Building Tour and Gallery Direct.  

How To Measure For Your Inner and Outer Dimensions

Tweet It’s hard to visualize what your artwork will look like after mounted in a frame when ordering online. Each frame is unique, so the overall dimensions will change when given a frame.  While customizing, you will see that Gallery Direct … Read More

It's hard to visualize what your artwork will look like after mounted in a frame when ordering online. Each frame is unique, so the overall dimensions will change when given a frame.  While customizing, you will see that Gallery Direct developed a final dimensions calculator to determine these changes for you. Watch the video below to learn how to measure for your inner and outer dimensions step by step! Enjoy! -Candice  

New Era Artist Feature: Volume 1

Tweet Working in Prepress at New Era I have the privilege to work with and look at original artwork from our New Era artists every day! I received degrees in Architecture and in Art emphasizing in Graphic Design, so needless … Read More

Working in Prepress at New Era I have the privilege to work with and look at original artwork from our New Era artists every day! I received degrees in Architecture and in Art emphasizing in Graphic Design, so needless to say I love Architecture and Art... and art of architecture is even better! This is why one of my favorite New Era artists is Tatara. I was able to conduct an e-interview with Tatara, below are the questions and answers.

Q: Your watercolors show dynamic culture, landscapes, architecture & cityscapes – what inspires you to paint these subjects?

A:  I rarely ask myself what I’m looking for when choosing this or that subject.  But once I am working I find that a sense of ideology reveals itself again and again, one that brushes over and blends all the many different details of a fractured world.  My images are in fact based on the reality of this world because I use photography as a tool.  The way a certain image is taken through the painting process, however, tends to bring out “the environment” of a setting.  And it is this part of a landscape that interests me. Q: Do you paint your subjects in person, from memory or refer to a photograph? A:  I began painting outdoors and on streets. This was exciting to be on location, having to stay focused amid the circulating distractions.  Now as I find myself spending more and more time on each piece, I take photographs and piece them together to recreate what it was like to be standing in that spot, all while painting inside my studio. Q: How long have you been painting? How many pieces have you painted? Do you use other mediums besides watercolor? A:  Though I have always enjoyed drawing with pencil, since my childhood even, I only began painting like I do now 15 years ago.  Watercolor seemed like an extension of drawing.  And now I am painting with oil, which for me has been the biggest step toward painting. [caption id="attachment_662" align="alignleft" width="300" caption="Troubled Guest TA173A, wall mural hung in our office gallery by my coworker, Brittney and myself"][/caption] . Q: Which piece that you painted is your favorite and why? A:  Well, because I don’t really think of my work as individual, virtuoso-like creations, and rather as threads in a big fabric, I find this question difficult.  But if we look at “troubled guest” I see a good representation of all that interests me.  It is a house, a very generic house, that has been taken over by streamers of toilet paper.  It is a setting that has cultural undertones, but once removed, it has a serenity reminiscent of the Indian sub-continent or of warm-hearted laughter.  Altogether, the environment surrounding the object reaches from paper edge to paper edge. [caption id="attachment_665" align="alignright" width="300" caption="Original on the left, digital print file on the right inversed in Prepress."][/caption] Q: Your latest works have included painting in inverse colors, how did you come up with this idea and is it difficult to paint in this mode? A: I stumbled upon this technique by looking at snapshot negatives as an alternative figure/ground composition.  I found what I needed in the negative, which then served as the subject of a painting.  Once the painting was completed I recorded it in my inventory like I do all my work.  But I had a simple curiosity which was to observe the painting reversed back to its original color composition.  It seemed full of possibilities because of the newness of layering watercolor upon an ink-black substrate, becoming lighter and lighter, instead of the convention of increased darkness. Is it difficult?  Only when you think about what you’re doing. Hope you enjoyed getting to know one of our artists, stayed tuned for New Era Artists: volume 2!    
At Gallery Direct, we love to know what images are viewed the most on our website, and it's always neat to dig into Google analytics to see how visitors interact with our site or to identify trends in keywords, content, etc.  Checkout www.gallerydirect.com's top five most viewed wall art from the month of August... from New Years Day to Late Summer, you are sure to fall in love with these! [caption id="" align="alignleft" width="210" caption="Garden Party I by Sean Jacobs"]canvas art garden party I[/caption] Number 1 on the list is Garden Party I
The rhythmic repetition of circles and ovals in candy colors suggest masses of flowers waiting to be admired by one and all. This is a fanciful composition that shows off Sean Jacobs' skill with shapes, colors and light.
    Judy Paul - Tall & Skinny Canvas art Number 2 on the list is Tall and Skinny by Judy Paul
The title aptly describes the form of the tree that is depicted and repeats itself in the actual dimensions of the tall and skinny canvas. Her trademark use of whimsical images, from birds to polka dots, has never been more captivating or humorous.
    Canvas art by Silvia Angeli The 3rd most popular is Late Summer's Expectation I by Sylvia Angeli
Here, Nature has a hard time letting go of the brilliant blues and greens of summer. But the promise of autumn's fiery reds and golden yellows will not be denied.
    Canvas Art by Jon Eric Narum Number 4 is New Years Day by Jon Eric Narum
The brilliant blues and pinks of the sunrise, along with the wide open expanses of the horizon, speak of new beginnings and opportunities.
    Canvas art by Sylvia AngeliNumber 5 is Landscape Abstraction by Sylvia Angeli
The richness of the colors suggests a densely woven tapestry that will make a bold statement in any room of your home or office.  
Coming soon, will be more interesting statistics from from analyzing our web stats. Hope this helps you gives your more ideas on selecting artwork.     -Robin
At New Era Portfolio we know why we do what we do... day in and day out.  Yes, we love coming to work everyday and walking the art gallery halls and working with beautiful paintings with amazing team members, but work is still work.  The "why" behind everything we do shines through when we see people's lives enhanced by our hard work. For this we thank all of you! Last week we found out that we made the Inc. Magazine's 500|5000 list for fastest growing private companies. Inc. Magazine ranked New Era Portfolio , the largest limited-edition fine art publisher, number 3,651 on its fifth annual Inc. 500|5000. The exclusive ranking of the nation’s fastest-growing private companies represents the most comprehensive look at the most important segment of the economy – America’s independent entrepreneurs. “We’re excited to be a part of an exclusive club of companies nationally that are truly driving our economy,” explains Joseph Garcia, CEO and President, New Era Portfolio. “We’re leveling the field for designers to enjoy the same quality, selection, service and pricing, regardless of project size. And, as you can tell, we’ve been successful.” To celebrate, we will be giving away free art tonight during our monthly Twitter Party tonight at 9pm CST. RSVP Now! http://bit.ly/oVVStV  We are also offering 50% most of our pieces on our website: http://www.gallerydirect.com Thanks again for helping us make the list!!!        

The Prepress Department at Gallery Direct

Tweet How do we reproduce artwork? It’s a marriage of sorts: a multimillion dollar investment in the latest printing and imaging technologies and a team of dedicated professionals. Our artists, graphic designers, fine art printmakers and artisan framers, work together … Read More

How do we reproduce artwork? It’s a marriage of sorts: a multimillion dollar investment in the latest printing and imaging technologies and a team of dedicated professionals. Our artists, graphic designers, fine art printmakers and artisan framers, work together in a modern rendition of an assembly line. Humans and technology aligned to create the images that will ultimately hang on your wall. We look at our Prepress Department as the epicenter of this endeavor.  They handle the original artwork, preparing it to be released as a limited edition. Prepress also digitally curates our royalty-free and acquired image banks and optimizes each photo uploaded to be turned into artwork.  It’s a tall order, but they make it look effortless!

Fine Art on Birchwood- New Product Launch

Tweet When we started our trials, making “fine art on birchwood,” we just couldn’t believe how indistinguishable the artwork’s look was from that of an original. For this reason, of the rigid substrates Gallery Direct offers [aluminum, mirror, acrylic], birchwood is … Read More

When we started our trials, making “fine art on birchwood,” we just couldn’t believe how indistinguishable the artwork’s look was from that of an original. For this reason, of the rigid substrates Gallery Direct offers [aluminum, mirror, acrylic], birchwood is our new favorite. Recently, an interior designer-client asked me to describe the look and specifications of fine art on birchwood. I visited our production floor to inquire and was surprised to find out the material is the same birchwood sheet, bought at a Home Depot. I love that simplicity. In fact, all of our trial runs were created with birchwood sheets, purchased at the Home Depot down the street. We created a video to show off this new medium. We think it turned out great. We're very happy with the work Candice is producing in the little studio we carved out for her at the back of our facility.

Fine Art on Acrylic- Lost in Translation

Tweet A lot of folks visit our site through the google keyword search term “Art on Acrylic.” Despite the search, we don’t see as many orders as we’d like. It might be that people are just curious about this new, … Read More

A lot of folks visit our site through the google keyword search term “Art on Acrylic.” Despite the search, we don’t see as many orders as we’d like. It might be that people are just curious about this new, more modern way to display images. It also might be that the soignée-ness of this product is lost in translation, when it’s rendered on our website. We are now working with a company to help us translate awesome art to awesome website presentation. This is in the early phases. We'll keep you posted. In case you’re wondering, here’s our benchmark, Rolex. Recently, we created a small video production studio and began to make short, product vignettes, and in the coming months look for more videos of who we are and how we make some of the most compelling art on any surface.
We are loving these reviews.  We've recently launched this ratings and reviews function, and here’s one that we’d like to call out. Overall Rating: 5 stars Quality: 5 stars Value: 5 stars Ease of Installation: 5 stars True to Color: 5 stars Would you recommend this to a friend?: Absolutely Review Title: I couldn't be happier
I bought Van Gogh's 'Starry Night' on the aluminum background. My house is decorated in a contemporary style, but I've always loved this painting. So, I chose the aluminum background because it was clean lined and stylish, but does in no way insult the painting itself. It actually is a very nice clash between two styles that works very well. It's absolutely gorgeous. I have and would recommend this style and company to anyone. The quality is great.
We enjoyed reading this one: an art lover using Gallery Direct to its full potential. She created something unique, taking an old master, perhaps Van Gogh’s most famous, which we have impeccably curated and optimized, and she customized it on aluminum to suit the needs of her home’s interior. There are features only Gallery Direct offers to art lovers.  In business terms, you’d call these “key differentiators” or the value you offer your customers based on how you differ from your competitors. Most of the images we sell are exclusive to Gallery Direct, this is the artwork we sell as limited editions. An artist signs a limited edition agreement [with us] and receives a royalty each time we sell one of their images.  In contrast, Van Gogh’s work “Starry Night” is part of the public domain; therefore represents an image that many sources around the world and online sell.  But if you want this recreated on aluminum, birchwood, mirror, or acrylic, in addition to traditional framed paper and stretched canvas, we’re the guys to call on. We’re also the guys that won’t break your bank for this level of customization. Our mantra from day one is: “Fine Art For Everyone.” This message is plastered all over our facility and we smile big when we read the end of this review, “I have and will recommend this style and company to anyone. The quality is great.” Thank you! We couldn’t help but notice a new competitor tweaked our mantra to be theirs: “It’s Art For Everyone.” Thanks for the compliment. In eleven years, we’ve had our exclusive images knocked off, we’ve had our messaging/branding copied, and we’ve learned to take it with a grain of salt.  In the case of this new competitor, after looking around the site for a while, we couldn’t help but notice their “key differentiator” is exorbitant cost.  Might want to re-think that slogan guys. Watch our Fine Art on Aluminum Video