Greetings from Italy!
It’s been a while since I posted to Off the Wall, but in my defense, I have been in transit. I am pleased to announce that I am officially Gallery Direct’s first Foreign Correspondant! After finishing my internship in the merchandising and marketing department, I said goodbye to beautiful Austin for a summer of postgraduate education, traveling, and, of course, lots of art. I am honored to be taking part in the Postgraduate Certificate Program of ARCA, the Association for Research into Crimes Against Art. As you may recall from my previous posts about the Isabella Stewart Gardner theft and the destruction of two Klimt paintings during World War II, I have a special interest in art crime and cultural heritage protection. This ten-week intensive program will allow me to explore these kinds of topics in-depth in both a practical and academic setting.
Oh, did I mention that this all takes place in a small, hillside town in Umbria?
My first week of classes consisted of a crash-course in the contemporary art market. Learning about the inner-workings of the gallery world, the auction houses, the role of the dealer and the collector, as well as the new, speculative market that has recently taken shape, I got to thinking about how Gallery Direct is very much on the cutting edge of the market. With the growth of technology, art is disseminating more quickly than ever before, as even large auction houses like Christie’s conduct some sales either partially or entirely online.
It’s almost too obvious to say that the online marketplace allows more and more people to participate in the art market than ever before. But what distinguishes Gallery Direct from those traditional institutions that are adapting to the digital space is that our model allows us to price our artwork at a level that is accessible to everyone. Being in the art world is consistently governed by who has the most change to spare, and as prices at the auction house flock toward the billions of dollars, it’s so encouraging to see, as a young student, that there are alternatives to these unimaginable sums. Working at Gallery Direct was great exposure to the potentials of the future of the art world, and I am so glad to continue that exploration from abroad.
This summer will be filled with adventure, education, and loads of great art. I’ll be sure to keep you updated on all of the above.