FOR IMMEDIATE RELEASE
American fine art and specialty manufacturer of image-based products shown on the two-part episode, which airs SUNDAY, SEPTEMBER 26 (7:00-8:00 & 8:00-9:00 p.m., ET) on the ABC Television Network, and signs agreement to be one of the show’s charitable contributors for every subsequent episode through Season 8
AUSTIN, Texas, September 22, 2010— Gallery Direct (http://www.gallerydirect.com/) announced its participation in ABC’s Emmy award winning, philanthropic reality program “Extreme Makeover: Home Edition” today. Gallery Direct CEO Joseph Garcia stated with enthusiasm, “The entire staff of Gallery Direct is simultaneously excited and humbled to be involved with ‘Extreme Makeover: Home Edition.’ We consider it a great honor to donate the artwork for season eight. We are truly thankful to play a small part in improving the circumstances of the many families and communities, which the show assists each year. We are eager to see the star-studded season opener later this month.”
“Boys Hope/Girls Hope,” Parts 1 & 2 – Ty Pennington and his design team, including new designers Xzibit and Jillian Harris, traveled to Baltimore, Maryland, to surprise the students of Boys Hope/Girls Hope in a unique way and reveal to them that their lives were about to change. For the first time in the history of the show, the recipients were surprised on live television when the “EM: HE” team greeted the students with the good news. Another first in the show’s 170-plus episode history came unannounced, courtesy of Mother Nature, when an epic rainstorm threatened to knock the 11,000 square foot build off its strict seven-day schedule. Adding to the excitement, drama and fun of the build was the participation of the kids from the Emmy Award-winning comedy “Modern Family” (Ariel Winter, Nolan Gould, Rico Rodriquez), actress Raven-Symoné, basketball superstar Shaquille O’Neal and music sensation Katy Perry.
Boys Hope/Girls Hope in Baltimore, Maryland, invites students from difficult, at-risk backgrounds to live in a home that provides a safe environment, academic tutoring, mentoring and opportunities to give back to the community. Since 1991, 100% of the participants who completed the program have attended college. For now, there is only a home for the boys, giving them a secure place to live and excel academically and athletically. But the girls’ program, which just accepted its first seven members, does not have a building. The Boys Hope male scholars reached out for help to the “EM: HE” team to provide a place for the girls in their community that would offer them the same educational and emotional support that they enjoy. Their hope is that this new home away from home will change the lives of these young girls, as well as for future generations of promising young women.
The seven-day build was challenged by some of the worst weather the show has faced. After installing the insulation, electrical wiring and drywall, it was all destroyed by a massive storm, putting the home in serious jeopardy. The kids from “Modern Family” arrived as reinforcements and provided lots of laughs along the way. Also, celebrity volunteer Shaquille O’Neal added an awesome yet educational touch to the new Girls Hope building.
The seven young ladies from Girls Hope went on a star-studded vacation to Hollywood, with a special send off from their hero, Raven-Symoné, who stayed on in Baltimore to help the design team.
Once in Hollywood, the girls met Katy Perry, their favorite pop superstar; and got a real taste of glitz and glam watching Katy at work in the recording studio at Hollywood landmark Capitol Records. Katy, along with new “EM: HE” team member Xzibit, designed a special room at Girls Hope inspired by Katy’s music video, “California Girls.”
Ty Pennington and his design team put together a vast and beautiful collection of limited edition images from Gallery Direct for use in the new facility. The renowned fine art specialty manufacturer created the selection exactly to the team’s specifications. Gallery Direct’s Joseph Garcia concluded, “We were more than happy to make this small contribution to the beneficiaries of the Boys Hope/Girls Hope. We look forward to contributing more of our images as the season progresses. Giving away our artwork makes us very happy.”
About Gallery Direct
Gallery Direct, a division of New Era Portfolio, a privately held company, is the global leader in providing fine art solutions. The company publishes, manufactures, and markets limited edition artwork and custom image-based products. Its expertise in managing artists, portfolios and forecasting style trends allows the company to deliver current, vital artwork to corporate and hospitality design arenas, a prestigious collection of retail clients, and directly to the consumer. Its technological command not only delivers fine custom artwork quickly, but also creates web-based solutions for blue chip retailers. Gallery Direct is proud to be creating fine American-made artwork for 10 years. For more information, please visit http://www.gallerydirect.com/.
About “Extreme Makeover: Home Edition”
The Emmy award winning reality program “Extreme Makeover: Home Edition,” now entering its 8th season, is produced by Endemol USA, a division of Endemol Holding. It’s executive-produced Brady Connell and George Verschoor. David Goldberg is Chairman, Endemol North America. The show airs Sundays from 8:00-9:00 p.m., ET on ABC.