Gallery Direct on “Extreme Makeover: Home Edition”- hyper-philanthropy meets BLING! culture

On the 26th of September, 2010, Extreme Makeover: Home Edition’s 8th season premieres on ABC at 8/7c. Earlier this year, the producers of the show contacted Gallery Direct, unexpectedly, and asked us to donate artwork for the entire season.  We were thrilled to sign the agreement shortly thereafter.  If you read our blog, you know Gallery Direct is fascinated with reality television, celebrity culture and spectacle.  Moreover, we are constantly examining how these affect modern mankind and influence communication because entertainment is the metaphor for all discourse.

Before we continue, we’d like to say a few words about our involvement with EMHE.  The entire staff of Gallery Direct is simultaneously excited and humbled to be involved with Extreme Makeover: Home Edition.  We consider it a great honor to donate the artwork for season eight.  We are truly thankful to play a small part in improving the circumstances of the many families and communities, which the show assists each year.

One aspect of the show we value is the truth in advertising its own over-the-top-ness.  Perfectly named Extreme Makeover: Home Edition, the show creates hyper-remodels for families in great need, and every aspect of the show is measured in extremes.  Week after week, the undertaking and end result are astonishing.  An extremely short build-time of one week translates to an extremely large effort in order to recreate or completely replace the family’s home. This requires hyper-involvement from the community where the beneficiaries reside, the contribution of skilled and unskilled volunteers, the large-scale coordination of industry players such as the various builders, and the participation of manufacturers such as Gallery Direct. We are a specialty producer of fine art limited editions and image-based products.     

Extreme Makeover: Home Edition is the standout show of standout shows, remarkable and unique in its ability to merge our over-the-top BLING! culture with hyper-philanthropy for the purposes of entertainment, where the community-en-masse participates in a heroic feat.  Each week’s staged grassroots spectacle creates very real results, measured in blood, sweat, and tears.  This is why watching the show is often a visceral experience.  The good the show does is extremely tangible.  EMHE is an entertainment program that is the delivery vehicle for benevolent goodwill.  So, if “the road to hell is paved with good intentions,” then the road to heaven surely must be paved with feats such these.

Read Part II

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